Tag Archives: storytelling

Quit forcing storytelling into an old school marketing model

Posted by gminks in storytelling | Tagged , , , , | 4 Comments

I came across this post on storytelling for marketing via Twitter. It rubbed me the wrong way, but for reasons I didn’t expect understand until I started to unpack¬†the story. I’ve written about storytelling before. In fact, I believe storytelling … Continue reading

Marketers and trainers are the storytellers of your org

Posted by gminks in storytelling | Tagged , , , , , | 4 Comments

I’ve been mulling this question over for days, asking people for input, reading on it…. Are marketers and trainers the storytellers of an organization? This video showed up in my stream today, and it makes me believe that I’m on … Continue reading