Tag Archives: marketing

The world of IT has already changed

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I wrote this 7 years ago: the world is changing right in front of our lives I wrote this post about corporate communications. The original post was about how the tech we use to communicate was changing our world. I wrote … Continue reading

Training and Marketing are converging, for better or worse

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Last week I dropped in on mLearnCon (a mobile learning conference). It was held in Austin, I had friends attending and speaking, and I love keeping my edu chops up to date. To say I was disappointed would be an understatement. The … Continue reading

Quit forcing storytelling into an old school marketing model

Posted by gminks in storytelling | Tagged , , , , | 4 Comments

I came across this post on storytelling for marketing via Twitter. It rubbed me the wrong way, but for reasons I didn’t expect understand until I started to unpack the story. I’ve written about storytelling before. In fact, I believe storytelling … Continue reading

The thrill of the [job] hunt

Posted by gminks in work | Tagged , , | 1 Comment

I’ve been officially unemployed for about 7 weeks. I have a coach, and about 5 mentors (holy cow y’all I’m so lucky). After talking with my coach this afternoon, I thought I’d free-style my thoughts on what I’ve done, and … Continue reading

Marketers and trainers are the storytellers of your org

Posted by gminks in storytelling | Tagged , , , , , | 4 Comments

I’ve been mulling this question over for days, asking people for input, reading on it…. Are marketers and trainers the storytellers of an organization? This video showed up in my stream today, and it makes me believe that I’m on … Continue reading

Let’s get content out of silos (aka what needs to be done to make content marketing work)

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Last week when I was at the FSU Instructional System’s anniversary conference, I begged people in the program to stop thinking their skills are only useful in the Learning and Development organizations. I have been thinking a lot about the … Continue reading

The dirty secret about cloud – it’s not earthshattering new stuff

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I don’t know why I feel compelled to write this. And I don’t think I’m the only one thinking about this. Hendrik Volkmer published a great post this week entitled “There will be no reliable cloud (part 1)“. He talks … Continue reading

On dev-ops, marketing, the c-word, and pneumonia

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Pneumonia is a funny thing. For those of you who don’t know, I was diagnosed with pneumonia a week and a half ago. While I was at Cloud Connect. I can honestly say I’ve never been this sick in my entire life. … Continue reading

Identity crisis: I’m not a marketer

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Ok, in full disclosure, the title of this blog post is misleading. If you know me, you know I protest vigorously any time someone calls me a marketer. Hell, I did it during my yearly review. If you really know me … Continue reading

Can an educator be happy as a marketer?

Posted by gminks in education | Tagged , , , | 2 Comments

My new position at Dell Storage is technically a marketing position. People have asked me – you just got your master’s degree in education – how can you do marketing (this is usually after jokes about a techie crossing over … Continue reading