Tag Archives: content marketing

Everything old is new again – what’s the ROI of social media

Posted by gminks in community building | Tagged , , , | 1 Comment

I’ve been “doing” social media for large companies for around seven years now. Five years ago, I wrote this post: “Is ROI an evil MBA term? More on the ROI of blogging“. Man I had some good ideas on how … Continue reading

Let’s get content out of silos (aka what needs to be done to make content marketing work)

Posted by gminks in content marketing | Tagged , , , , , | 1 Comment

Last week when I was at the FSU Instructional System’s anniversary conference, I begged people in the program to stop thinking their skills are only useful in the Learning and Development organizations. I have been thinking a lot about the … Continue reading