Category Archives: community building

Twitter tutorial for people who hate social media

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Roger, this one’s for you (I’m pouring out  a little of my OJ/water mix as a sign of respect…).  If you are someone like me, who loves Twitter (or any other social platform), you may be shocked when you encounter … Continue reading

That’s no moon, that’s a datacenter…..

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Storytelling is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener’s imagination. – National Storytelling Network Marketing is a very broad discipline. Product marketers (what I do) are … Continue reading

How do I find influencers?

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I promised I would write about this in an earlier post, and since the idea was actually inspired by someone, let me get these thoughts written down. That word – influencers – it’s kind of loaded isn’t it? Let’s look at … Continue reading

Everything old is new again – what’s the ROI of social media

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I’ve been “doing” social media for large companies for around seven years now. Five years ago, I wrote this post: “Is ROI an evil MBA term? More on the ROI of blogging“. Man I had some good ideas on how … Continue reading

What does the death of Twitter mean to online enterprise tech communities?

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You probably have heard about the changes Twitter is planning so the timeline can be more “user friendly“. Twitter wants to take the noise out of your timeline, by determining what you should see, much like Facebook does. I think … Continue reading

On experts, influencers, and evangelists

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I received lots of feedback on the post I wrote earlier in the week about controlling the message. Particularly for this section: Can you teach experts how not to be douchbags? Or how not to fall victim to those who … Continue reading

The new black: controlling the message

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This is going to be the first of the few posts. I just need to get some stuff out of my head to make sense of it, so I’m hoping in every sense of the word that this can be … Continue reading

The week I rebooted my life

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It all came to a head the week before last. Two of the practitioners I see (I see them a lot because of the accident) told me to sleep all weekend. No work, not even walk Fred. Just sleep. I … Continue reading

End of the world notes – from Dell World

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Yes, 12-12-12 is actually “the end of the world” that the Mayans foretold. If you are interested in the end of the world, and the start of the new world on 12/21, check out this post. But basically if you believe the … Continue reading

Good things on the horizon – courtesy of Inktank

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All good things must come to an end they say. And for me, one of those things ended last Friday…..which was my last day at Dell. I had a great experience at Dell. I was there to see them launch … Continue reading