Storytelling is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener’s imagination. – National Storytelling Network Marketing is a very broad discipline. Product marketers (what I do) are closely aligned with a product manager. We get the first reading of the story from our PMs, they help us understand what a product will do and how it should be positioned in the market.
I’ve been mulling this question over for days, asking people for input, reading on it…. Are marketers and trainers the storytellers of an organization? This video showed up in my stream today, and it makes me believe that I’m on to something. Jonathan Mann, AKA @songadayman, reminds us that “free” publication properties such as YouTube, Twitter, and Facebook are really just advertising agencies. They depend on us to create their content. He reminds those of
I’m doing some market research for AppAssure, as well as planning for a Microsoft-sponsored webinar on how AppAssure can send archives directly to Azure. As well as about a half a dozen other projects, that’s just how product marketers roll. One thing that is becoming very clear to me from these two activities in particular is that people are still playing pretty fast and loose with terminology when it comes to backups, recovery, and cloud.
I promised I would write about this in an earlier post, and since the idea was actually inspired by someone, let me get these thoughts written down. That word – influencers – it’s kind of loaded isn’t it? Let’s look at it from a business, more specifically a marketing point of view (since that’s what I do now). Here is how Business Dictionary.com defines the term: Individuals who have the power to affect purchase decisions of
This week, Stephen Foskett’s Virtual Field Day (VFD4 to be exact) was in Austin. One thing I noticed right away is that I didn’t know most of the delegates. I think I upset some of them, but in all honestly I was so excited to see that. This week I added 8 new blogs to my RSS reader: I have a new woman in tech to follow (y’all she is the real deal..if you are
So once again, I have been inspired to try something because of Scott Lowe. He migrated his blog from WordPress to Jekyll hosted on GitHub. I’m super interested in what GitHub can do wrt content, collaboration, etc. So I’m trying it as well. So I started out with Jekyll — on my hosting service (where my domain currently resides). I actually first have tried Jekyll bootstrap. Basically — you have to set up a GitHub repository,
It’s early in the morning January 1, 2015. OK it’s 9:30, but I didn’t get in bed till 1:30 so it seems like 7:30. I’m eating codfish and potatoes, traditional New Year’s breakfast in Bermuda (my kids are 1/2 Bermudian). I had a little bowl of black-eyed peas when we got in last night, so I got my Southern tradition in. Since the more black-eyed peas you eat on New Year’s Day the more luck
Last month I participated in the #vDM30in30 challenge, in which a group of bloggers were invited to write a blog post every day for the month o of November. I joined late, and wasn’t able to keep up at the end of the month, but it was a great experience. Go check out the blog posts from everyone here. I’m finally getting around to writing about what I learned from this project, even though I’ve been thinking about
I hear this all the time – my backups are taking too long (alternative – my backups are too slow). Most of the time, the backups take too long because of the massive amounts of data the people back up. Why are we backing up so much data now? Well, it’s because we store more – and one of the reason we can store so much more data is because storage is cheap.
I’ve always been the type of person whose mind just refuses to settle down. It’s always going, thinking, planning, imagining. I think that’s why I’m addicted to lists….I think of all this stuff to do and in my head it’s awesome…but if it doesn’t make it to paper it never happens because I’m always thinking and planning. Infinite loop. I started meditating a few months ago, and I’m getting better at calming my mind, about