I’ve been officially unemployed for about 7 weeks. I have a coach, and about 5 mentors (holy cow y’all I’m so lucky). After talking with my coach this afternoon, I thought I’d free-style my thoughts on what I’ve done, and where I am. I’m leaving some details out, but here’s where I am: I’ve gotten pretty deep in discussions/the interview process with a couple of companies. The roles were not right for me, and both
Friday night I witnessed something that shook me to my core. It has taken quite a bit of quiet meditation to figure out what really bothered me, but I think I’m on to something. At least I’m ready to start talking about it. My recollection of the events Friday I decided I wanted to go downtown and listen to live music. I live in Austin, so this isn’t a hard thing to do. So I
I loved this very practical post by Gina Schreck that gives basic advice to new bloggers. The post seemed to be aimed more at people who blog for consumer products, so I thought I’d take a crack at tailoring this great post for folks who blog business-to-business for technical products and services. Also, I know lots of non-marketers blog..so I wrote this post with marketers and non-marketing bloggers in mind. Gina’s opening advice is perfect, and
Last night I was honored to be part of the birthday extravaganza on the new-ish podcast Current Status. Last night’s podcast was a great celebration of how tech has changed since we were younger, and I talked about something for the first time in public. More on that later in the post, but first more about this podcast. There are three hosts; two are technology customers and one works at a storage vendor. They bring
Roger, this one’s for you (I’m pouring out a little of my OJ/water mix as a sign of respect…). If you are someone like me, who loves Twitter (or any other social platform), you may be shocked when you encounter someone who should be using these tools, who refuse to for various reasons. Maybe they: value their privacy are introverts in real life, and social media seems too open/chatty/loud/scary are overwhelmed with work, and figuring out
Storytelling is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener’s imagination. – National Storytelling Network Marketing is a very broad discipline. Product marketers (what I do) are closely aligned with a product manager. We get the first reading of the story from our PMs, they help us understand what a product will do and how it should be positioned in the market.
I’ve been mulling this question over for days, asking people for input, reading on it…. Are marketers and trainers the storytellers of an organization? This video showed up in my stream today, and it makes me believe that I’m on to something. Jonathan Mann, AKA @songadayman, reminds us that “free” publication properties such as YouTube, Twitter, and Facebook are really just advertising agencies. They depend on us to create their content. He reminds those of
I’m doing some market research for AppAssure, as well as planning for a Microsoft-sponsored webinar on how AppAssure can send archives directly to Azure. As well as about a half a dozen other projects, that’s just how product marketers roll. One thing that is becoming very clear to me from these two activities in particular is that people are still playing pretty fast and loose with terminology when it comes to backups, recovery, and cloud.
I promised I would write about this in an earlier post, and since the idea was actually inspired by someone, let me get these thoughts written down. That word – influencers – it’s kind of loaded isn’t it? Let’s look at it from a business, more specifically a marketing point of view (since that’s what I do now). Here is how Business Dictionary.com defines the term: Individuals who have the power to affect purchase decisions of
This week, Stephen Foskett’s Virtual Field Day (VFD4 to be exact) was in Austin. One thing I noticed right away is that I didn’t know most of the delegates. I think I upset some of them, but in all honestly I was so excited to see that. This week I added 8 new blogs to my RSS reader: I have a new woman in tech to follow (y’all she is the real deal..if you are